Make More Room For Beauty

Boots wanted to showcase the truly extensive range of beauty products they offer, as well as highlighting trending products. They bought the entire southbound northern line platform ad space at Tottenham Court Road and wanted to fill up every inch with beauty. We did exactly that!

The concept was that there were too many products to contain within one advert, so they spilt into other ‘mock’ adverts and disturbed them. We had a lot of fun creating pretend brands and thinking of ways to do this!

I created and designed 9 x 48 sheets, 1 x 96 sheet and 3 x 16 sheets. A huge task and my largest OOH design to date. Over 100 different beauty products were included, and the impact on the platform was unmistakeable. Boots was dominating, and they were very pleased about it to!