Boots Opticians

See What’s Possible This Summer

Boots Opticians wanted to showcase the variety of sunglasses available in their summer collection. I designed a range of OOH and print to support this. The concept was keeping the sunglasses within a circle whilst the rest of the image was blurred. This kept our product in focus, much like our eyesight!

The challenge was including all the different information without the design feeling too cluttered. I did this using my layout skills and keep strong hierarchy.

We also created a contextual print advert to support the Kings coronation which was a cheeky nod to the royals.