House of Hilfiger

To celebrate their 35th birthday, Tommy Hilfiger wanted to create a new brand called ‘House of Hilfiger’, This would include a popup shop, along side supporting OOH, print and digital content.

I led the conceptual design, producing graphics for a podcast, a special edition magazine and 6sheets. I also reinvented the famous logo for this special occasion.

I was told by the team that the man himself had seen and liked my work (!?!) I’m a bit skeptical about that, but it’s a nice thought.

Unfortunately, they pulled the plug as the pandemic hit, but it’s such a beautiful project it’s worth sharing.