Selfridges The New Order

Selfridges is renowned for its artistic collaborations, working each year with a diverse mix of artists, designers, photographers, and creatives to develop campaigns and immersive in-store experiences — from pop-ups to installations and exhibitions.

For its AW19 campaign, The New Order, Selfridges invited five digital creatives to reimagine the future of fashion and retail.

I contributed to the overarching brand identity of the content and led the digital and motion graphics design. This included content for web, social and the famous Selfridges windows. I designed the layout of the content, and added motion to the assets.We wanted a futuristic and innovative feel, yet not overbearing as to let the artists work shine.

The campaign was part of Selfridges' overall strategy that saw the company continue to post strong results and win industry awards, including "Best Retailer" and being named "Best Department Store in the World" multiple times