Johnnie Walker My Edition

Diageo wanted to give customers a personalised experience, allowing them the opportunity to create their own custom bottle of whisky, choosing flavours, an engraving and a personalised label.

I designed and animated a range of social media assets for Facebook and Instagram to support the launch of the My Edition website. These were used to demonstrate how the process worked and attract customers. 

We were focused on keeping the design looking premium, whilst also simplifying the experience.

I also designed an app for the Johnnie Walker Madrid store to assist in-store customers with the process.