New Girl boxset series 1 - 3

Fox Home Entertainment were releasing a new box set for seasons 1-3 of their hit television show New Girl.

The design team were tasked with coming up with some concepts for them. As well as initial ideation, my role was layout of the final design and retouching of the images.

The chosen concept makes great use of the character photography, with everyone pointing at ‘that’ girl. The bright colours and textures used create vibrancy and shelf visibility.

It was a really fun project and worth sharing some of the unused concepts. The second route used icons to explore all the memorable moments through out the series, i.e the ‘feeling’ stick, Winston’s puzzle, the Elvis wig. The idea was that the design would really appeal to super fans and be less obvious to those not in the know.

The idea behind the third route was to use the famous frame from the title sequence of New Girl. and have it so that the character in the frame would change depending on the order of your DVDs.